Why HydroKids was born
Every parent knows the guilt.
We'd stand in the drinks aisle choosing between two bad options. One was the bright, fruity bottle our kids begged for, full of sugar, preservatives and artificial colours. The other was plain water, which they wouldn't touch.
Every drink made for children seemed to be one of two things: sugar in a costume, or water they refused.
So we asked a simple question: why does a kids' drink need colour at all? What if it looked like water but tasted like fruit?
We spent a year with food scientists, and with a lot of parents and kids, to find out. The gap was obvious once we looked for it. Nobody was making a drink that children actually wanted and parents could pour without a second thought.
So we made one. HydroKids is clear, clean water with all-natural fruit flavour. It has no added sugar, no artificial colours and no nature-identical flavours. It also has the vitamins and zinc that growing bodies actually use.
It's the drink we wanted on our own table. Now it can be on yours.